IFFCO Italia

Dontstop has designed the pavilion for IFFCO Italy, a leader in the confectionery sector in the cream and whipped cream segment, for the SIGEP 2023 event in Rimini. Despite being a temporary exhibition space, Dontstop proposed an urban-style architecture that favored exchange and relationships: a large, permeable porch open to the public, a food preparation area for culinary performances, and a private meeting room. The space is entirely covered by a vault, creating a enveloping and immersive environment. The porch, by differentiating the color of the various arches, allowed for distinct spaces to be created for each brand of IFFCO, highlighting its unique character. On the main façade of each section, the graphics of the individual products and the innovative holographic technology communicate a bridge between tradition and future, a primary feature both in the innovation of IFFCO products and in the character of the pavilion.